Advertisers

Cut your CPMs in half while doubling your reach and increasing your conversion rate.

There is a way for a brand and their media buyer to get significantly greater value from the display advertising units they purchase. By sharing or “cooping” the IAB unit leveraging the BENTOAd™, an advertiser can cut their CPM in half, still serve in their premium display messaging direct or using their third party ad sever and test the impact on the key performance indicators.

Additionally, an advertiser can deliver messaging for more then one product to the unique user and be able to track all impressions, clicks and conversions for each offering separately. In this instance, the advertiser is buying double the reach for each product, at half the CPM and enabling unique tracking for each product.

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