Publishers

Deliver effective advertising at rates that empower your revenue per page targets.

Bigger is not better. Ad unit dimensions have been growing to combat a diminishing click through rate. That trend has yielded more advertising pixels on a page then editorial space. As publishers work to ensure audience satisfaction with their content publication, this concerning trend can be turned using standard IAB unit sizes but increasing the revenue per unit.

By “cooping” the unit with a BENTOAd™ a publisher can hold CPM’s in place and illustrate advertising performance. This can be accomplished for endemic buys by providing reduced CPM’s and funding that reduction with a “cooped advertising partner”. In many cases, a non-endemic can test a publisher more cost effectively if partnered with the endemic.

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